Damson & Co is a British deli and coffee shop situated in Brewer St, Soho, selling exclusively British, sustainable and quality products.
They wanted their branding to have a strong sense of heritage, and to look independent and boutique in nature.
The logomark was inspired by 17th century coffee tokens, which were used as token money and also served as self-promotion for the very first coffee shops in London.
For the launch of Damson & Co in Soho, the neon lights are subtly reflected in the pattern, enabling each potential subsequent branch to reference its area and location — maintaining Damson & Co’s all-important independent feel and avoiding the visual impression of a coffee shop chain.
Project deliverables: Branding, stationery, packaging, print collateral and website.